Research Paper

Mr. Abhishek Dutta published a paper on ‘Impact of Electronic Servicescape of Online Gaming on Customer Engagement’. He mentioned how Journal of Electronic Commerce in Organizations Customer engagement today has become crucial in creating stickiness for a brand. The elements of servicescape influences the user of a website to return to the website and get involved.

Mr. Abhisek Dutta and Mr. Pranav Ranjan published a paper on ‘A Qualitative Study on Understanding the Trustworthiness of Online Reputation Management’. The paper aims at understanding the customers mindset towards online reviews posted on the website regarding products.